FIFA 22 might be the last EA Sports game to feature the official FIFA license, that’s if comments from Electronic Arts CEO Andrew Wilson are the be believed. Wilson recently went on record calling the current deal with FIFA and “Impediment.”
The arrangement between EA and FIFA has been in limbo for a while now as a dispute over the rights continues, with FIFA being open to the possibility of selling the rights to other game developers. A huge deal when you consider that EA have held those right for over two decades now.
EA published a statement back in October talking about how they were “exploring” the option of renaming the series and have even filed Trademarks for EA SPORTS FC, a brand which was used in previous games in Europe and the United States.
“As we look ahead, we’re also exploring the idea of renaming our global EA SPORTS football games.
“This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”
FIFA have announced that no single developer would be allowed to exploit the FIFA branding with exclusivity arrangements, Meaning EA could continue their football game series under a new name, and any other developer like 2K Sports for example could take the FIFA name for a price.
“We’ve had a great relationship with FIFA over the past 30-odd years. We’ve created billions in value… it’s just huge. We’ve created one of the biggest entertainment properties on the planet.
“I would argue – and this may be a little biased – that the FIFA brand has more meaning as a video game than it does a governing body of soccer. We don’t take that for granted and we try not to be arrogant. We’ve worked really hard to try and make FIFA understand what we need for the future.”